There are many potential streams of revenue for radio stations, without having to rely on the traditional 'spot commercials'. This has been the focus of most commercial radio stations, where time is sold in 30 or 60 second slots, usually in bulk, perhaps 25 packages of those slots over a week.
On this page you will find various other forms of revenue and wasy you can administer your station to provide revenue streams.
The second best known form of revenue generation, after spot advertising, is Sponsorship. This is where an advertiser has their name associated with a particular programme feature, such as traffic news or the weather forecasts.
Radio stations might also generate worthwhilel stream of revenue by selling promotional merchanside, such as T-shirts, jackets and other items of apparel. Garments with radio station's logo tend to sell very well, particularly if they are well designed. These are sold by mail order, or at events the radio station appears with OBs, or over the counter at the radio station office (where the radio station still broadcasts within its service area).
As well as garments adornbed with the radio station logo, it can be quite lucrative for radio stations to sell music in the form of CDs, or as down loads as well as books and movies. The majority of this type of business is done by mail order and usually from web pages.
While you have thousands of potential customers among your listeners, it's best to use email to reach those who are VERY interested and most likely to buy. Email has surged in popularity since the anti-spam regulations came into force and is much easier for the listener to work with. Those 'wealth warnings' and other nonsense parroted at breakneck speed simply annoy your listeners.
Radio isteners like to be treated special, to be a member of a gang or 'supporters club' of a radio station. They will avidly join your listeners club, for which you can charge a membership fee if you wish to keep it really exclusive. By giving them first news of new products and offers, this will bond the listener even more to your station and they are a ready market for sales of all kinds of items.
Maintain Email Lists
To administer this its important to use an E-Mail Handling copmpany, who can not only send out thousands of emails for you, to your design and timetbale, immediately, but they will maintain your email list. It's very important to manage your email list properly, ensuring that only the person whose email it is can join them up.
The Email handling company does this automatically, verifying the new members is who they say they are before edding them to your list. They will also ensure that at the foot of every email sent out are clear instructions how your customers can 'unsubscrtibe' from the list if they wish. To not add this vital information is illegal in some countries, and it also is very annoying to your customers.
Public Relations is vital in the radio business - don't overlook how important it is to maintain your email list. Keep it fresh and up to date, so that joining up is a pleasant experience for your customers and they get requests, such as unsubscribe, dealt with efficiently and immediately.
One of the best operators in this sphere is GetResponse!
. We have installed email systems into many radio stations and had the best experience with them. Most importantly, they are easy and straight forward to use.
Among all the social platforms, YouTube is the biggest and the most vital. In 2017, YouTube has evolved to maintain its strategic position as a video platform that’s the second-largest search engine.
You Tube is now the world's second largest search engine, and among music lovers and certain demographics it is THE leading search engine.
Over 5 BILLION searches on YouTube every DAY!
Imagine, the opportunity to grab this mass audience base. But, you should be aware of its fundamental practices. It’s not that you read about it somewhere and started using it.
Your radio station could be earning a fortune from your listeners searching on YouTube; its a never ending rich source of revenue.
To get maximum benefit from YouTube searches you need to get the right software installed on your web site. Now you can get it all with all the rights for you to maximise profits in just one package. High quality sales material developed and written by professionals with up-to-date information. It comes with full training and a lots of business studies and tips of how to get maximum benefit.
YouTube isn’t dead. It isn’t old school and you can be sure that it isn’t lame! YouTube is a red hot tool for search engine power, and you and your radio station can benefit from using it.
For full details click HERE
and check out the guide which takes you step by step through how to set up a profitable YouTube channel,
monetizing, promoting and growing traffic, establishing and growing a social media footprint and much more.
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