WBC Areas of Operation
What can the WBC team do for you?
Our team have many years of experience building successful radio stations of all sizes and in over 24 countries. We can do these things for you -
1. CONCEPTUALISE formulate the framework of your radio station. Usually to include Licensing - we have managed several dozen succesful licence applications in five countries, for national, regional and local stations. (If no licenses are available, we can usually find a legal way around that!)
2. BUILD your station: Studios, Transmission facilities.
We can source the best equipment, often at very favourable prices.
3. Recruit STAFF and then Train and Incentivise them
4. FORMAT. Help you refine, lay out and develop your help programme format
5. PROMOTE - advertising your radio station to listeners.
6. LAUNCH Plan and Supervise for maximum impact.
Once you have all the above operational, you need to SELL your audience to your advertisers, in order to generate revenue. Which brings us round to another service we can supply:
7. MARKETING - the aspect of radio which produces the revenue
We recommend that all 7 of the above aspects are addressed fully, as missing any of these usually results in a project's failure. We're RADIO STATION BUILD & LAUNCH specialists. We don't want to operate radio stations and we've never been involved in a station close down!