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Laser Radio Programming

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LASER RADIO Programming  
The new Laser Radio Programming book has 175 pages describing radio programming policy and techniques of the major offshore stations, but especially Radio Caroline, Laser and the Laser project's 'grandad' whose style and fresh format inspired the founders, the 1966 super station - Swinging Radio England.
The book includes Laser's full Operations Manual and a discussion on the format, music playlisting, strap lines, trailer production and other techniques that Laser used to attract an audience of ten million listeners in the UK & Benelux.
The book also looks at how the Laser name, imaging and ethos has been used  to change radio since. There are details of radio ships YOU can visit; not one, not two but THREE radio ships! The book has a  full listing of all the Laser DJs -  biographies; pictures too!
LASER helped revolutionise British radio. Its effects are still felt today and more Laser ideas may be put into action soon, as rules on radio are further relaxed. 
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Brandy Lee in her Laser Hot Hits pullover
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Laser Programming book
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An exciting new book about how LASER was programmed
         Its format, programming secrets, hot clocks and the DJs
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Laser Radio Programming contains copies of the various Laser Hot Clocks as used on the stations and other details, incl' scheduling, strap lines etc. These were the skeleton of the format that attracted TEN MILLION LISTENERS!  It will give you a good understanding of how radio programming works and what makes a successful radio station.
The book also looks at the various moves to shake up British radio as a result. Some minor changes by the BBC to Radio 1, but the major changes to the commercial radio sector including the breaking up of the IBA and the introduction of national, regional and community radio.
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A poorly managed offshore radio station sat off the Thames in  1984 and attacted a huge audience, simply by playing  what the audience wanted.
Laser’s  competitors howled in protest, but neither they nor the British Government were unable to stop it. Eventually Laser’s own ineptitude and a mutiny by the crew saw the ship sail into port.  A year later a new crew relaunched it and Laser was back - bigger and better than ever.  Lack of investment, bad weather and some rotten luck saw the ship close down again, but finally enjoy big radio profits in Holland.
Millions of listeners rued the day she sailed away, but the BBC and ILR stations finally reacted to Laser’s programming initiatives and started to win their audiences back.  Petty restrictions limiting the music on British radio were lifted and radio listeners were happy once again.
Or were they? 
Could another pirate capture a big audience again?
In Laser Radio Programming Paul Rusling examines why Laser was such a huge success in the eighties, and discusses Laser's effects on today’s radio.

Readers' Reviews

Great book - arrived yesterday. A refreshing change from many of the other 'pirate' radio books, particularly with the info on Laser's format. I would recommend it to anyone with an interest in radio
Trevor Adams
Second Print now available
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